Grow Your Business
With Digital Skills
The Women in Digital Business (WIDB) initiative is a global programme designed to equip women entrepreneurs with the digital skills required to thrive in an evolving AI-driven economy. Developed by the International Training Centre of the ILO and Microsoft Philanthropies, the programme focuses on building digital and entrepreneurship skills for women entrepreneurs to grow their businesses online.
As an authorized training partner, we are proud to conduct these transformative digital skills training sessions.
Seeking Our First Cohort of 10 Women Entrepreneurs
We are excited to announce the launch of our inaugural training program and are looking for 10 ambitious women entrepreneurs to join us as part of our first cohort. This is your chance to receive expert-led training, gain access to world-class resources and elevate your business in the digital age.
Course Duration
4 Weeks
(About 20hrs)
Course Cost
FREE!!
Course Delivery
Online
Learning Outcomes
Understanding Content Strategy
Participants will learn how to develop a content strategy aligned with business goals and target audience needs.
SEO and Keyword Optimization
Knowledge of search engine optimization (SEO) principles to optimize content for better visibility and organic traffic.
Lead Generation Strategies
Learning effective lead generation tactics such as content upgrades, landing pages, email marketing and social media campaigns.
Measurement and Analytics
Ability to track and analyze content performance using key metrics like engagement rates, conversions and return on investment (ROI).
Marketing Automation Tools
Familiarity with marketing automation platforms for streamlining lead nurturing processes and campaign management.
Effective Copywriting Skills
Developing persuasive writing skills tailored to different stages of the customer journey to drive conversions.
Audience Targeting
Segmenting and targeting specific audience segments through personalized content strategies.
Course Target Audience
Entrepreneurs, business owners, fresh graduates
Internship Program
Students who have just completed one of our courses are offered a practical and enriching internship program that provides hands-on experience and valuable skills. The program includes:
Practical Assignments
You get assigned real-world projects related to your course such as creating social media campaigns, conducting market research or optimizing website content.
Shadowing Opportunities
We allow interns to shadow experienced digital marketers to observe day-to-day tasks and gain insights into industry best practices.
Collaborative Projects
We encourage interns to collaborate with other team members on cross-functional projects to develop teamwork and communication skills.
Training Sessions
We provide training sessions on specific digital marketing tools and techniques to enhance interns’ skills and knowledge.
Networking Opportunities
We facilitate networking events or meetings with industry professionals to help interns expand their professional connections.
What You
Will Learn
- Leveraging digital tools to manage your business
- Building effective marketing campaigns online
- Enhancing productivity with technology
- Strategies for long-term business growth in the digital age.
Register Now
Testimonials
Testimonials
